Stone Evans

Ouch! You’ve got a great product. In fact, there’s never been another product like yours in the history of the world. Your product is going to sell like GANGBUSTERS because, well, because you just know it will. Because it has to. Because you just sunk the last 6 months and several thousand dollars into building … Read more

You read a book and a week later you hardly remember a thing. You watch a video and a day later it’s lost from your memory… The fix? Always write down your three biggest takeaways from anything nonfiction that you read or watch. Keep a notebook or file just for this purpose. Review it often. … Read more

Let’s be candid – You can discover these outsourcing secrets the easy way or the hard way, but you’re going to find this out sooner or later. The hard way is the way most marketers do it. They make mistakes when outsourcing, lose time and/or money, and then learn from their mistakes. I propose we … Read more

I feel almost silly writing an article on this topic, because I can sum it up in one sentence: Write about your own personal experiences in story form. That’s it! People love stories – especially true ones – that show you overcame an obstacle, solved a problem, created something positive and so forth. So if … Read more

Here’s a ridiculously easy business you can run from Facebook using Facebook groups. It won’t take you much time, and it can net you a tidy little profit each month. Better still, you can create as many of these as you like. Grow them big enough, and you might make far more than $1,000 a … Read more

In Chip and Dan Heath’s book ‘Decisive,’ they lay out three ways to make truly excellent decisions that can have a very positive impact on your business and your life. 1: The Vanishing Options Test In 1994, Quaker Oats made the decision to buy the drink company Snapple for a whopping 1.8 BILLION dollars – … Read more

You’ve just finished writing the sales copy for your new product. Wouldn’t it be great if there was a way to test your copy BEFORE you actually send prospects to it? Because think about this – if you send 1,000 people to your sales letter and NOBODY buys, you’ve just wasted all that traffic. And … Read more

So many products are simply a rehash of other products, and the same goes for books. Someone wants to write a book on persuasion, so they buy five books on persuasion, read them and then take all the best ideas from the books and write a new course or book or whatever. But what if … Read more

You’re just starting out and your list only has 500 or 1,000 people. While it’s true you would gladly trade your small list for one that’s 100 times bigger, it’s also true that if you treat your little list right, you can still make really good money. How does that work? By getting personal. First, … Read more

You already know all about scarcity. The scarcer something is, the more people want it. That’s why we use deadlines to entice customers to buy. Without the deadlines, people would put it off and then forget about it. For decades savvy store owners have used this trick. By limiting the number of items a person … Read more