Stone Evans

Have no doubt, email marketing is still a huge powerhouse and offers perhaps the very best return on your time. So how can your emails have an even greater impact with your readers? Here are 5 tips for strengthening and adding power to content you create. Shorter is better. But not too short. Shorter sentences … Read more

Why don’t your customers recommend you to their friends? It’s not because they don’t like you – if they didn’t like you or your products, they wouldn’t be buying from you. Nor is it because they don’t have time – we all naturally recommend things we like to friends. The reason they don’t recommend you … Read more

Just a quick thought – you see a guru using a particular service, doing a particular technique, sending out a certain email, etc. And you think, “Hey! If he’s doing it, then it must be the thing to do, right?” Well, not necessarily. Guru types make mistakes too. And because they are generally playing in … Read more

The right header can give your website a professional look, attracting attention from your visitors and even increasing your conversions. The header can set the tone for your entire page, and can help visitors decide to linger or leave. Obviously, you want to spend some time making your header look professional and convey exactly the … Read more

Do you enjoy speaking and explaining things? Do you have a topic you’re knowledgeable about, even passionate about that others want to know more about? And do you know someone who can intelligently talk with you about that topic? Then you can make fantastic money by speaking. Here’s how… First, choose your topic. Use the … Read more

I received an email the other day from a young man who has created six different products in four different niches – and sold a total of 37 copies. Not 37 copies of each – 37 copies all together. One of his products didn’t sell a single copy. Should he quit? Most people would say … Read more

Do you want to close more sales on your website? Then you need to answer more objections. If you were selling vacuum cleaners door to door, you’d find that prospects have questions they need answered before they will buy. Those questions are actually objections, and a skilled salesman will welcome them and answer them in … Read more

You already know that adding bonuses to an offer can increase your sales. But did you also know that the wrong bonuses can actually DECREASE your sales? That’s because it muddles the offer and confuses the customer. Here’s the 4-part test I use that almost guarantees I choose the right bonuses every time: 1. Does … Read more

You spend an hour writing a great email and no one clicks the link. Or you create an ad of some sort (banner, Adwords, blurb for your website, etc.) and no one clicks. Now what? Here are 13 ways to make your ads and your emails generate more click throughs… 1. Ask for the click. … Read more

Are you stuck for ideas? Maybe you’re not sure what niche you want to go into next, or you’ve got the niche but you don’t know what your next product should be. Here are 10 ideas to get you started… 1. Use Your Job Experience. Do you have a particular skill, expertise or career experience … Read more